The Price Rite store differentiates itself from its competitors by saving its customers up to 50 percent off their everyday grocery bills. By delivering a blend of variety, price, quality products and freshness at incredibly low prices, Price Rite’s targeted approach has earned it a following among a growing niche of price-conscious consumers.
The first Price Rite store opened its doors in West Springfield, MA in 1995 by PRRC, Inc. a wholly-owned subsidiary of Wakefern Food Corp. Today there are more than 50 locations throughout Connecticut, Massachusetts, New York, Pennsylvania, Rhode Island and Maryland. Through this growth, Price Rite’s mission remains the same – to offer customers Impossibly, Inconceivably, Incredibly Low Grocery Prices Everyday in a clean, fresh and friendly environment.
Price Rite supermarkets feature expansive produce departments, fresh-baked goods delivered daily, choice pre-packaged meat and seafood products and a remarkably low-priced assortment of quality private label items. Price Rite offers its customers many of the most popular grocery items on the market today, including leading national brands, all at incredibly low prices. By finding the best deals and limiting the number of items stocked, Price Rite passes huge savings along to its customers, who can save up to 50% off of their grocery bills.
How does Price Rite offer value in the same quality products found in other supermarkets? To start, Price Rite doesn’t advertise regularly. There are no weekly circulars or catchy television commercials, and the savings in these practices are passed on to its 15,000 weekly customers. Price Rite’s philosophy is similar to that of the warehouse clubs – no expensive store décor, just a clean, convenient, and friendly place to shop – without a costly membership fee or coupons to clip.
At an average of 35,000 square feet, Price Rite stores are smaller than traditional supermarkets, allowing customers to quickly discover the best values in the store.