Impossibly, Incredibly, Inconceivably Low Prices Everyday

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Coupon Policy

Price Rite does not accept manufacturer or competitor coupons. We negotiate the best possible prices with our suppliers and pass on those savings to you by offering an Impossibly, Inconceivably, Incredibly Low Price Everyday® on all our products! Many of our products cost less than you would pay elsewhere with a coupon.


Website Terms & Conditions

For My Price Rite SMS terms and conditions please click here.

This website (the “Website”) is operated by MyWebGrocer on behalf of Wakefern Food  Corp. (“Wakefern”). These Terms & Conditions apply to your use of this Website and also apply to: (a) all websites owned and/or provided by Wakefern, and all services offered on or through this Website or any Wakefern website (“Services”); (b) all software offerings and applications owned or provided by Wakefern and/or available on or through this Website or any Wakefern website (“Software”); and (c) web pages, data, text, images, photographs, graphics, audio, video, and documents including, without limitation, offers and coupons, gift cards, marketing materials, press releases, and other information and content available on or through or submitted on or through this Website or any Wakefern website.

By accessing the Website, you acknowledge that you have read and understand these Terms & Conditions, accept them, and agree to be legally bound by them. You should not use the Website if you have any objections to any of these Terms & Conditions.

Wakefern may revise these Terms & Conditions and the Privacy Policy see: [ Privacy Policy] over time as new features are added to the Website or as Internet law and standards evolve. We will post these changes but recommend that you read these Terms & Conditions periodically when you visit the Website.

Your continued participation on this Website indicates your acceptance of these Terms & Conditions, including your acceptance of the Privacy Policy and of the collection, use, disclosure, management and storage of your Personal Information (as defined in the Privacy Policy).

If you have any objections to any of these Terms & Conditions, you should immediately discontinue use of the Website.

Other Terms:
Some areas of this Website may have additional rules, guidelines, and/or other terms and conditions that apply to your access and/or use of that area of the Website and that may be revised from time to time (“Other Terms”). For additional information about gift cards,
please see: [GIFT CARD NOTICE] If there is a conflict or inconsistency between any of these Terms & Conditions and the Other Terms, the Other Terms shall take precedence with respect to your access and use of that area of the

Use of the Site:
Certain areas of the Website may be restricted to authorized users who may be required to use a password. You agree that you will not share any password(s) nor any other Website access information. You agree that you will be responsible for maintaining the confidentiality of your password(s) and any other Website access information, and that you will be responsible for any and all activities that occur as a result of using your password(s) and/or other Website access information. You further agree that you will notify Wakefern immediately in the event that you discover any unauthorized use of your password(s) or other Website access information.

You agree that you will not access or use the Website in any manner that could damage, disable, impair or cause undue burden on the Website and/or its host, servers, network, systems or other users. You agree that you will not attempt to interfere in any way with the operation of the Website (including with the delivery of any Services), that you will not transmit any virus or worm to the Website, that you will not use any spider, robot, data mining tool or other automatic device, or any other manual process or means, to access the Website and/or its servers or systems to extract, download, monitor, gather, transmit or copy any of the data or material on the Website (including, without limitation, account information, product listings, images, descriptions or prices), or for any other unauthorized purpose; and that you will not engage in flooding, spamming, mail-bombing, crashing or otherwise sending unsolicited email to other users of the Website. You further agree that you will not attempt to access data that is not intended for your use, that you will not attempt to log on to a server or account that you are not authorized to access, and that you will not probe, scan or test the vulnerability of any system or network related in any way to the Website without authorization.

You acknowledge that these Terms & Conditions govern your use of any Software provided by Wakefern and/or made available through the Website, whether or not there are license agreements and/or end user agreements. Unless otherwise agreed in writing, you acknowledge that (1) your use of the Software shall be only for personal and/or noncommercial purposes; (2) you shall not attempt to alter or modify the Software ; (3) you shall not reverse engineer, decompile, or otherwise attempt to gain access to the source code for the Software; (4) you shall not attempt to circumvent or disable the Software or its intended purpose; and (5) you shall not copy, sublicense, assign, transfer, distribute, transmit or otherwise use the Software without the prior written consent of Wakefern.

Wakefern may change or eliminate Services offered on or through the Website at any time without notice. Wakefern makes no representation that any Services are available for use in your location, and a reference to Services on the Website does not imply that the Services will be available to you and/or in your location.

Children’s Privacy:
Protecting the privacy of the very young is especially important. We never collect or maintain information at the Website from persons we know to be under age 13. Please do not communicate with or contact us if you are under age 13. By your participation in our Website activities, you certify that you are at least 13 years of age and meet all other eligibility requirements of the Website.

For our full Privacy Policy, see: [PRIVACY POLICY]

Copyright and Permissions:
Please feel free to browse the Website. In general, and unless otherwise posted, you may review and print copies of material from the Website, provided that the material (1) is used only for non-commercial purposes, and (2) retains, without alteration, all copyright, trademark, and other proprietary notices displayed on the material as posted on the Website.

You are not permitted to make or distribute copies of material on the Website for any commercial purpose without prior written permission from Wakefern. None of the material contained on the Website (including all software, HTML code, and other code) may be reverse-engineered, disassembled, decompiled, transcribed, stored in a retrieval system, translated into any language or computer language, retransmitted in any form or by any means (electronic, mechanical, photo-reproduction, recordation, or otherwise), resold or redistributed without the prior written permission of Wakefern. Except as otherwise noted, all content of the Website is:

Copyright © 2013 Wakefern Food Corp.
All rights reserved.
Wakefern has a policy of terminating services to users who willfully and/or repeatedly infringe.
For further information regarding permission to use material from the Website, please contact us at copyright@wakefern.com.

Many of the trademarks/service marks and/or logos (collectively the “Marks”) displayed on the Website identify the services and products of Wakefern and related organizations, and inform the public as to the source of those services and products. Your misuse of any Mark is strictly prohibited, including without limitation, your use of Marks in any of the following ways:

  • In a manner likely to cause confusion;
  • To identify your products or services;
  • In, as, or part of your own trademarks or service marks;
  • In a manner that inaccurately implies a sponsorship, endorsement, or other connection with your products, services or other activities; or
  • In a manner that disparages or dilutes the Marks.

You agree not to display or otherwise inappropriately use the Marks without prior written permission from Wakefern. Please make such requests by email to copyright@wakefern.com. We will evaluate your request and respond as soon as possible.

Submissions by You:
In the event that you transmit or post any content, including any text, graphics, software, music, sound, photographs, videos, messages, comments, feedback, data, information, or other materials (collectively, the “Content”), on or to the Website, you (1) represent and warrant to Wakefern that you have obtained all necessary licenses, consents, waivers, releases, authorizations and/or permissions to post or transmit such Content; and (2) grant to Wakefern an irrevocable, worldwide, nonexclusive, perpetual, fully sub-licensable, royalty- free right and license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, transmit, publicly perform, and publicly display such Content (in whole or part) and/or to incorporate it (in whole or in part) in other works in any form, media, or technology now known or later developed. You acknowledge that any Content submitted by you may be handled by Wakefern on a non-confidential basis.

Wakefern posts Software, information and material on the Website for your personal use. But none of the material on the Website is intended, nor should it be construed as, professional advice of any form.

We may also provide links to other websites that we hope you will find helpful. We do not control the material presented in other websites, however, and we do not vouch for or assume responsibility for the accuracy of such material.

Additional Disclaimers and Limitation of Liabilities and Warranties:

Unless stated otherwise, Wakefern intends that any and all items advertised on this Website be readily available for sale at or below the advertised price. Items advertised with rebates may be subject to conditions and limits imposed by the manufacturer. Some quoted prices may vary in some stores. Some items may be similar, but not exactly as illustrated on this Website. Unless otherwise indicated, rain checks will be used when advertised products are unavailable and will be redeemable for advertised or comparable items. Wakefern reserves the right to limit quantities on all items advertised on this Website.

You shall indemnify and hold harmless Wakefern, its affiliates, officers, employees, and agents, from and against any and all liability, losses, claims, demands, disputes, damages, and costs of any kind, including, without limitation, reasonable attorneys’ fees and costs of litigation resulting from or in any way connected with your use of the Website, including any Software and/or Services offered through the Website, Content that you submit through the Website, and/or your breach of any of the provisions of the Terms & Conditions and/or the Privacy Policy.

Intellectual Property Limitation of Liability:
Wakefern respects the intellectual property of others, and we ask visitors to our Website to do the same. If you believe your work has been used in a way that constitutes copyright infringement, the following information in the form of a written notification (pursuant to 17 U.S.C. § 512(c)) must be provided to the designated Copyright Agent of Wakefern:

  • Identification of the copyrighted work(s) that you claim has been infringed;
  • Identification of where the material that you claim to be infringing is located on the Website;
  • A statement that you have a good faith belief that use of the disputed material is not authorized by the copyright owner, its agent, or the law, including the law of copyright fair use;
  • A statement that the information in the notification is accurate, and under penalty of perjury, that you are the owner of an exclusive copyright that is allegedly infringed or are authorized to act on the copyright owner’s behalf;
  • Your address, telephone number, and e-mail address; and
  • Your physical or electronic signature.

The designated agent of Wakefern for notification of claims of copyright infringement on this Website can be reached as follows:

Address: Designated Agent for Intellectual Property

Wakefern Food Corp.
505 Division Street
Elizabeth, NJ 07207
Telephone: 908-527-7716
Fax: 908-527-3766
E-mail: copyright@wakefern.com

Similarly, if you believe any of your trademarks or service marks have been infringed, or if you believe that your image has been used without your consent, please notify the designated agent of Wakefern.

Dispute Resolution:
Any action based on a breach of any provision of these Terms & Conditions shall be brought to the federal or local courts presiding in New Jersey, United States, whichever is appropriate, and to whose jurisdiction you consent in such an action. If a breach is found by the court, the court shall have the right to issue an injunction, and grant to Wakefern its damages and attorneys’ fees and such other and further relief as the court may deem appropriate.

Applicable Laws and Jurisdictional Issues:
The Website shall be governed by the laws of the United States, including federal copyright and trademark laws, and the laws of the State of New Jersey applicable to contracts entered into and to be wholly performed therein without regard to conflict of laws or choice of law principles. By visiting and using the Website, you consent to the jurisdiction of the courts presiding in New Jersey and you agree to accept service of process by mail. You hereby waive any and all jurisdictional and venue defenses that might otherwise be available.

Compliance with Laws:
You agree that you will not use the Website or the Software or Services provided on or through the Website for any purpose that is prohibited by these Terms & Conditions or that is unlawful. Further, you agree not to access, download, use or export the Website or Software or Services provided on or through the Website, in violation of U.S. export laws or regulations, or in violation of any other applicable laws, rules or regulations. You agree to comply with all export laws and restrictions and regulations of any United States or foreign agency or authority, and not to directly or indirectly provide or otherwise make available the Website or Software or Services provided on or through the Website in violation of any such restrictions, laws, rules or regulations, or without all necessary approvals.

Force Majeure:
Notwithstanding any other provision contained in these Terms & Conditions, in the event that the performance of any obligation of Wakefern is prevented due to acts of God or any government restriction, wars, hostilities, blockades, civil disturbances, strikes, lockouts, or any other cause beyond the reasonable control of Wakefern, then Wakefern shall not be responsible to you for any failure or delay in the performance of its obligations. Wakefern shall promptly notify you of such force majeure condition. The terms of this clause shall not exempt, but merely suspend, Wakefern from its duty to perform until as soon as practicable after a force majeure condition ceases to exist.

The headings of each of these Terms & Conditions are for convenience of reference only. Such headings shall be ignored in the interpretation or construction of any of these terms and conditions.

No Assignment:
You may not assign your rights or obligations under this Agreement without the prior express written consent of Wakefern.

Invalidity of Provisions:
In the event that any portion of these Terms & Conditions is held to be unenforceable, the unenforceable portion shall be construed in accordance with applicable law as nearly as possible to reflect the original intention and the remainder of the provisions shall remain in full force and effect.

No Waiver:
Any failure by Wakefern to insist upon or enforce strict performance of any provision of these Terms & Conditions shall not be construed as a waiver of any provision or right.

Changes to the Terms & Conditions:
No changes to these Terms & Conditions shall be made except by a revised posting on this page, and no advice or other information provided by the Website or its representatives to any user in any manner which is not posted on this page will constitute any amendment of, waiver or change to these Terms & Conditions, unless such an amendment, waiver or change is in writing from an authorized officer or representative of Wakefern.

Complete Understanding:
These Terms & Conditions constitute the entire understanding between Wakefern and you with respect to the Website.


If you have any questions about our Terms & Conditions, please contact us by e-mail at copyright@wakefern.com.

Last Modified: February 4, 2013

Privacy Policy

This Privacy Policy is a part of the Terms & Conditions of this website (the “Website”) which are binding on all Website users and participants in the ShopRite® Price Plus® Club. The ShopRite®, ShopRite Partners in Caring®, Price Rite®, and Wakefern Food Corp. websites are operated by MyWebGrocer on behalf of Wakefern Food Corp. (“Wakefern”).

Wakefern’s policy is to respect and protect your privacy. Wakefern therefore exercises precautions to maintain the confidentiality of information that you provide to us.

We may gather certain types of personally identifiable information, such as your name, e-mail address, street address or other postal mailing address, telephone number(s), purchase information and history, and if you request check acceptance privileges at our stores, your checking account number and/or driver’s license number (collectively, “Personal Information”). It is therefore important for you to know how we collect, use, disclose, manage, and store the Personal Information that you may voluntarily provide to us, as well as the information that is collected passively on the Website.

This Privacy Policy sets forth Wakefern’s current policies and practices with respect to Personal Information of Website users and ShopRite Price Plus Club participants. Your continued participation on this Website and in the ShopRite Price Plus Club indicates your acceptance of this Privacy Policy and of the collection, use, disclosure, management and storage of your Personal Information as described below.

If you have any objections to this Privacy Policy,
you should immediately discontinue
use of the Website.

ShopRite Price Plus Club participants with objections to this Privacy Policy should follow the procedures set forth in the “Opt-Out Procedures” section below.

Collection and Use of Information
We may collect and use aggregate sales information to analyze sales trends. Aggregated information is not covered by this policy because it does not identify any individuals.

You may browse the Website without providing any Personal Information.

We do not collect Personal Information about you except when you provide it, such as when you:
• use your ShopRite® Price Plus® Club card
• click “CONTACT US” on the Website to send us a message
• order a gift card or a holiday platter
• sign up to receive e-mails
• use the Website to create a personal shopping list or save recipes
• request a rebate
• enter a sweepstakes
• use on-line coupons or coupons via your mobile phone
• use iPhone applications for viewing circulars and managing shopping lists

Wakefern collects information about purchases made in ShopRite stores and on the ShopRite website by ShopRite Price Plus Club members. This information allows us to send coupons and information about special offers that will be of interest to you, and inform you of product safety recalls. In the event of an urgent recall of a product you purchased with your ShopRite Price Plus Club card, when practical, the Personal Information you provide may be used to contact you through an automated telephone messaging system or by other means. Please make sure to tell us if your contact information has changed. We will use reasonable efforts to notify you, but we cannot guarantee that you will receive notification of every recall through our service. Click here to access information regarding product recalls on our website.

If you place an order through the Website, you will be asked to submit certain Personal Information, including your full name and address, as well as financial information such as your credit card number. This financial information is collected by a third party that is clearly identified. The collection of this financial information is subject to the third party’s privacy policy, so we recommend that you take the time to review that privacy policy.

Additionally, we may post information about career opportunities on the Website. If you are interested in these opportunities, you can submit an application online. We make reasonable efforts to review the applications in a timely fashion.We will not distribute or share Personal Information submitted in relation to employment with any third party without your consent.

We may use your Personal Information to provide you with coupons, promotions, the products and services you request, and to respond to your suggestions and questions.

We may also use your Personal Information to notify you about new products and features that we think may be of interest to you. We may also use your Personal Information for operational and business purposes, or to find out how we can improve our organization and Website via surveys or online tracking mechanisms. We use aggregate Personal Information collected directly during any registration process and via “cookies” to help us evaluate and modify existing services and features.

This Website uses “cookies” to obtain non-Personal Information from online visitors in order to improve their online experience and facilitate their visit within the Website. Cookies are small files stored as text on a computer hard drive. Websites can use cookies to recognize repeat visitors, and track usage behavior and compile aggregate data that will allow content improvements. If a visitor does not want information collected through the use of cookies, most browsers allow the visitor to reject cookies. We may share non-Personal Information obtained via cookies with our advertisers and affiliates.

Clear Gifs
We use clear gifs on our websites from Google Analytics and other third party vendors. This enables us to gauge the effectiveness of our services and marketing programs and ad targeting.

Mobile Device Unique Identifier
When you use a mobile device to connect to our websites via a service provider that uniquely identifies your mobile device, we may use this unique identifier to offer you extended services and/or functionality. Certain services may require the collection of your mobile phone number. We may associate that mobile phone number with the mobile device unique identifier. We may also share your mobile phone number with certain select third parties, unless you choose to opt out of such use as described below.

Physical Location
When you download our mobile applications, we may use and store GPS and cell tower information relating to your mobile device, in combination with other location-based information such as your IP address, your billing postal code provided by your carrier, or your registration location, to provide enhanced location-based services, and to serve location-targeted advertising, search results, and other content.

Disclosure of Information
We may share Personal Information with third parties that we engage, and with whom we have written agreements regarding the confidentiality of Personal Information, to help us provide tailored promotions and marketing offers and to improve our digital services, including communications to you via e-mail and mobile telephone, as well as through the Website (“Digital Services”). Other than as set forth above, we will not sell, exchange, rent, lease or otherwise disclose your Personal Information to any third party without your consent. In particular, we do not share Personal Information with third parties for their marketing or promotional use, except as part of a specific program for which you make the choice to participate. For example, we may offer coupons that require you to fill out an advertiser survey in order to be eligible to receive the coupons. We will provide the information to the advertiser, but only when you have chosen to participate. However, Wakefern may disclose Personal Information in special cases: (1) when we have reason to believe that disclosing this information is necessary to investigate, identify, contact, or bring legal action against someone who may be intentionally or unintentionally: (a) causing injury to Wakefern or to a third party; (b) interfering with the rights of Wakefern or a third party; and/or (c) threatening the physical safety of any person; (2) when we believe in good faith that the law requires it, such as to comply with a court order, subpoena or warrant; (3) to our affiliates; and (4) to any third party who may acquire Wakefern.

In the Event of Merger, Sale, Acquisition or Change of Control
We reserve the right to transfer or assign the Personal Information that we have collected from you in the event of a merger, acquisition, sale, or other change of control.

Procedures to Review Your Personal Information and to Opt-Out
You can always contact Wakefern if you wish to review any Personal Information we may have about you. If we have Personal Information about you, we will provide you with a readable copy of such Personal Information at no charge. Factual errors in your Personal Information, including out-of-date information, can be corrected by sending us a request that credibly shows our error. To protect your privacy and security, we take commercially reasonable steps to verify your identity before granting access to Personal Information or making corrections.

Also, you may always opt-out of receiving communications from us. If you do not want your Personal Information to be shared with third parties in the manner discussed in this Privacy Policy, please contact Wakefern by using the “Update Your Profile” function in the Price Plus® Club section of the ShopRite® website (https://www.shoprite.com/loyalty/LogIn.aspx), by using the “Contact Us” page on this Website, by calling 1-800-SHOPRITE, by visiting the Customer Service Desk in any of our stores, or by writing to the following address:

Wakefern Food Corp.
Customer Service Department
P.O. Box 7812 Edison, NJ 08818

If you are receiving e-mail messages from us and do not wish to receive any more, use the links on the bottom of the e-mail message to make changes to your e-mail preferences. If there are no links, follow the instructions at the bottom of the message. When we receive your notification that you want to opt-out, we will process your request as soon as possible. Please note, however, that if you direct us not to share your Personal Information, you may not be eligible for certain ShopRite Price Plus Club promotions that require data about individuals.

Security of Information
The Personal Information collected through the Website is maintained by MyWebGrocer in a manner consistent with current industry standards. Your Personal Information is protected in several ways. Your Personal Information resides on servers that are protected by physical and electronic safeguards. Certain payment information and other Personal Information is encrypted using secure socket layer technology (SSL) in an effort to prevent unauthorized parties from viewing such information when it is transmitted to us.

In order to most efficiently serve you, credit card transactions are handled by established third-party banking, processing agents and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process and ship your order. Financial transactions related to your purchases from the Website are handled by clearly identified third parties: please visit their websites to familiarize yourself with their terms and conditions and with their privacy policies. Information relating to your financial transactions will not be maintained on Wakefern servers.

Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, you
acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through the Website cannot be guaranteed; (c) any such information and data may be viewed or tampered with in transit by a third party; and (d) WHEN YOU TRANSFER ANY INFORMATION TO US, YOU DO SO AT YOUR OWN RISK. YOU ARE RESPONSIBLE AT ALL TIMES FOR MAINTAINING THE CONFIDENTIALITY OF ANY PASSWORD OR OTHER ACCESS INFORMATION.

Links to Third Party Websites
The Website may contain links to the websites of third parties not affiliated with Wakefern, including without limitation, Continental Airlines and VeriSign Inc. You understand, acknowledge and agree that these links are provided solely as a convenience to you and not as an endorsement by the Website or Wakefern of the content, advertising or business practices. Wakefern is NOT responsible for the privacy practices or the content on any of these other websites, including any websites that may indicate a special relationship or “partnership” with Wakefern. Wakefern does not disclose unique identifiers to those responsible for the linked websites. The linked websites, however, may collect Personal Information from you when you link to their websites. This collecting of information is not subject to the control of Wakefern. To ensure protection of your privacy, always review the privacy policies of the websites you visit by linking from the Website.

Third Party Advertisers
Third party ad servers or ad networks may display advertisements as part of our Digital Services. These third party ad servers or ad networks use technology to send the advertisements and links that appear on the Website directly to your browser. When you click on the ad, your IP address will be received automatically by the ad server, using technologies that may include cookies, JavaScript and web beacons to personalize the ad content and to evaluate the effectiveness of the ads. Sometimes advertisers are seeking a target audience. For example, an advertiser may ask us to show an ad to users in a particular age group; if you respond to that ad, the ad-server may determine that you are part of the audience they are trying to reach. We recommend that you review the privacy policies of our third party advertisers, for which we are not responsible.

Wakefern’s Privacy Policy does not apply to, and
we cannot control the activities of,
third party advertisers.

International Users
The Website is hosted in the United States and intended for use in the U.S. If you are accessing the Website from a location outside the U.S. and that location has laws or regulations regarding the collection, use and/or disclosure of Personal Information that is different than U.S. laws and regulations, please be advised that your continued use of the Website, which is governed by U.S.
law (as stated in the Terms & Conditions), indicates your consent to the transfer of your Personal Information to the U.S.

Our Commitment to Children’s Privacy Protecting the privacy of the very young is especially important. We never collect or maintain information at the Website from persons we know to be under age 13. Please do not communicate with or contact us if you are under age 13. By your participation in our Website activities, you certify that you are at least 13 years of age and meet all other eligibility requirements of the Website. If we learn that Personal Information relating to someone under the age of 13 has been collected on the Website, we will take appropriate steps to delete such information.

Changes to this Privacy Policy Wakefern may revise this Privacy Policy over time as new features are added to the Website or as Internet law and standards evolve, and this will be reflected by the “Last Modified” notice below. We will post those changes prominently but we do recommend that you read this Privacy Policy periodically when you visit the Website. Changes will not apply retroactively to Personal Information that was collected before the changes to the Privacy Policy,except as may be required by law.

Last Modified: February 21, 2011


Gift Cards

Gift cards … the perfect gift for anyone, on any occasion!

Everyone needs food! And what could be better than getting exactly what you need exactly when you need it? That’s why Price Rite gift cards are prized gifts for anyone on any occasion – colleagues to college students, anniversaries to holidays.

Available in many different amounts to meet your needs, Price Rite gift cards can be used just like cash to purchase food, groceries even health and beauty items.

Price Rite Gift Cards can be purchased in any Price Rite supermarket.

We welcome Cash, most Major Credit Cards, Debit Cards, Food Stamps, and EBT.
No Checks or No Manufacturer’s Coupons, please.

If you have any questions, please call 800-972-3150.

How We Offer Such Low Prices

How can we afford to offer you such incredibly low prices every day? Simple!

There’s no need to clip coupons to save money at Price Rite! We’ve done all the negotiating ahead of time so that we may deliver rock bottom prices to all our customers.

At Price Rite, we only stock our shelves with the lowest-priced items, so our customers are routinely surprised by great bargains on the brands they love.

  • No weekly circulars
  • No expensive store decor
  • Limiting the numbers of items we stock
  • Customers bring their own shopping bags
  • Smaller more shopable stores

About Price Rite

The Price Rite store differentiates itself from its competitors by saving its customers up to 50 percent off their everyday grocery bills. By delivering a blend of variety, price, quality products and freshness at incredibly low prices, Price Rite’s targeted approach has earned it a following among a growing niche of price-conscious consumers.

The first Price Rite store opened its doors in West Springfield, MA in 1995 by PRRC, Inc. a wholly-owned subsidiary of Wakefern Food Corp.  Today there are more than 50 locations throughout Connecticut, Massachusetts, New York, Pennsylvania, Rhode Island and Maryland. Through this growth, Price Rite’s mission remains the same – to offer customers Impossibly, Inconceivably, Incredibly Low Grocery Prices Everyday in a clean, fresh and friendly environment.

Price Rite supermarkets feature expansive produce departments, fresh-baked goods delivered daily, choice pre-packaged meat and seafood products and a remarkably low-priced assortment of quality private label items. Price Rite offers its customers many of the most popular grocery items on the market today, including leading national brands, all at incredibly low prices. By finding the best deals and limiting the number of items stocked, Price Rite passes huge savings along to its customers, who can save up to 50% off of their grocery bills.

How does Price Rite offer value in the same quality products found in other supermarkets? To start, Price Rite doesn’t advertise regularly. There are no weekly circulars or catchy television commercials, and the savings in these practices are passed on to its 15,000 weekly customers. Price Rite’s philosophy is similar to that of the warehouse clubs – no expensive store décor, just a clean, convenient, and friendly place to shop – without a costly membership fee or coupons to clip.

At an average of 35,000 square feet, Price Rite stores are smaller than traditional supermarkets, allowing customers to quickly discover the best values in the store.  Our smaller size stores make your shopping easier.


Who we are Who we are

We're an American company on a mission to provide consumers with a new way to shop for their families. We want to bring you the best value and the freshest choices to feed your family for less

About Price Rite About Price Rite

A great place to feed your family for less ... everyday. There's always something new in our store which makes Price Rite fun to shop for customers who value quality and low prices, above all.

Low Prices Low Prices

We limit what we spend on advertising, we do not have expensive store décor, we limit the numbers of items we stock and Customers bring their own shopping bags. We offer smaller more shopable stores ... Spread the word!

Price Rite Locations Price Rite Locations

Our stores are located in the following states: Connecticut, Massachusetts, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island & Virginia